The goal of an effective message is to be able to reach and influence your audience within 5 seconds of first interaction.  If your ad/graphic does not command the attention of your audience and hold it past those first 5 seconds you are not creating impact.  IMPACT drives return on investment.  If you are spending your hard earned money with us, our goal is to give you the best possible visual to create the impact you require to advertise brand your products or services.